Voicing Change Media was founded on the belief that meaningful dialogue can transform people and culture. Led by Rich Roll—a world-renowned plant-based ultra-endurance athlete, bestselling author and chart-topping podcaster—the platform serves as a podcast creator network supporting a diverse community of thinkers, storytellers, and artists dedicated to expanding understanding through conversation.

I worked in collaboration with VCM and Co-motion Studio to hone a brand identity and positioning that captured the essence of their mission. With a strong foundation in place, I designed a mobile-first website and digital strategy that showcased the unique voices and brought a cohesive narrative to the network. Our work created a home for a wide range of voices and made space for deeper listening in a noisy media landscape.

Today, Voicing Change continues to elevate dialogue as a tool for conscious, compassionate connection.

Ro set out to redefine healthcare by meeting patients where they are. Starting with men’s health, the company quickly expanded into fertility, weight loss, dermatology, and primary care. With new verticals launching and acquisitions underway, we were brought in to architect a brand system that could support rapid growth.

Acting as an embedded partner to Ro’s brand, design, and marketing teams, we developed a strategic foundation built around patients. We examined every patient touchpoint—verbal, visual, and experiential journeys—and built brand frameworks designed to flex across care categories, integrate acquired brands, and scale internal operations.

The result was a unified brand architecture capable of evolving with Ro’s ambitions, aligning internal teams, while maintaining enough flexibility to support a fast-growing portfolio.

Parenting is a series of unexpected adventures. At Always Up, we design performance products for wherever you are on your journey.

I worked with Jenny Jurek, an accomplished ultrarunner, outdoor apparel designer, and mom of two, to create a brand for active families that helps them pursue their passions. We understand that having kids is a lot like endurance sports, it’s really hard but the journey pays off and when parents and kids are healthy and happy, families can thrive. 

To give the project shape, I developed a holistic brand strategy and framework as well as the visual identity, packaging, photography direction, web design, and brand copy. The result is a brand that doesn’t sacrifice style for utility and helps parents stay connected to their passions while raising young kids.

Hilma was created to raise the bar for natural remedies—bridging the gap between clean labels and clinical efficacy. When its founders couldn't find products that were both natural and backed by science, they built their own: formulas developed with a team of doctors and backed by peer-reviewed research.

I worked with the founders to help evolve Hilma’s e-commerce experience to better reflect the brand’s promise and quickly link customers to effective solutions. Through a series of A/B testing cycles, personalization initiatives, and UX strategy implementations, we transformed the initial launch site to an effective e-com tool without sacrificing the core design principles (beautifully crafted by Human NYC and Little Troop). The result is a more intuitive, effective shopping journey backed by science that connects clean design with customer trust.

An internet-first animation studio, Invisible Universe launches original, social media–native characters that grow into global franchises. Their portfolio includes eight animated series with millions of followers and billions of views. These franchises have expanded into film, TV, publishing, games, merchandise, music, and more. 

We partnered with Invisible to create a playful brand identity and website that captured their imaginative spirit. Our work translated their bold, character-driven storytelling into a cohesive visual world that scales across touchpoints.

Jimmy Chin is an Oscar-winning director, athlete, and adventurer known for his ability to capture extraordinary imagery in high-risk environments. I designed a site that reflects his boundary-pushing ideals—bringing equal weight to all aspects of a storied career.

What does it take to climb Everest without supplemental oxygen and share the journey in real time? #EverestNoFilter broke new ground in expedition journalism, documenting Adrian Ballinger and Cory Richards’ ascent of the world’s tallest peak via Snapchat.

The team at RXR Sports worked with Adrian and Cory to bring this unfiltered, high-stakes adventure to life as it unfolded—creating a framework for a new type of raw and deeply personal social storytelling. Their story to the summit played out in daily Snapchat Stories, creating an intimate connection with followers that contrasted an increasingly polished social landscape. 

The project earned a Webby Award for Social Content & Marketing in Sports, and set a new precedent for how digital storytelling can immerse audiences in human stories even at their most extreme.